Critical Marketing Skills for 2016

The end of the year is near, along with all the deadlines that come with it. The deadlines which seemed so far away in October suddenly seem horribly close. Never mind all the added admin that suddenly crops up in the form of budgets and planning meetings. The approaching Christmas break is a bright, beautiful light at the end of a long tunnel. A chance to go offline for a while and spend time with family and friends. The holiday is also a good time to look back and reflect, as well as consider some things going forward.

Having spent so much time in the year ensuring the progress and success of marketing campaigns and projects, the Christmas break gives you time to stop and think about your personal progress. Have you been growing in your current position? Is there room for you to keep growing, and in the direction that you would like to grow? Do you fit in well culturally with the people you work with and are you enjoying the time you’re spending at work?

If you’re reading those questions and the answer to one or more of them is “no”, then maybe it’s time to consider a change. 2016 might be the year that you make some changes which move you forward and upwards. When thinking about your career and what your next moves could be, consider the following:

Do you know what your long term goals are? Knowing where you want to be in the long term will help you to understand what changes you may need to make in order to get there. Sometimes it pays to stay put rather than moving, especially if you’re gaining good experience where you are. Read this post for some great advice on the decision to remain in-house.

On the other hand, there has never been an easier time to try something different and start learning the marketing skills that you won’t get where you are now. Broadening your marketing skill set can be a real advantage in the long term, so it’s worth doing an audit of your skills.  According to a recent paper by Marketo in association with the Economist ‘The gap between what marketers used to do and what they need to do has never been greater”.  I think this highlighted gap gives marketers some of the most exciting opportunities to take their careers in incredible new directions.  So what marketing skills should you focus on in 2016?  Not surprisingly, the Marketo report highlights that marketers need to be technologists and experts in digital engagement.  With this comes the need to drive lead generation online and engagement through SEO, predictive analytics, and automation. They need to understand the UX journey and think laterally about how content plays a part.  They need to be data champions and safeguard their customers information and they need to be able to interpret the digital footprint of their customers and use this analysis for smarter marketing.  

With all this in mind, focusing on mastering the processes and technology will help you stand out in the crowd of marketing professionals.. Take these marketing automation predictions for example to hear more about what the experts are saying about marketing automation in 2016.

It might also be the time to consider going freelance. This introduces a whole new set of Pros and Cons to the career equation. Perhaps you are now in a place where the trade-off’s that weren’t possible five years ago now seen more feasible.

If you’ve considered your goals and you’ve had an honest look at your marketing skills and you feel that it is time to make a move there are some simple first steps that will go a long way to moving you in the right direction. Firstly, spend some time working on your social profile. Read this article for some great tips on how to get the most out of your LinkedIn profile. Secondly, making sure your CV is up to date is another easy step that will help you make a move. For some good advice on getting your CV in order, have a look at this article. If you are looking for a fresh start with a new job, take a look at our current job openings here, or submit your CV here. We’ll arrange a chat to find out more about you and what you are looking for in your next move.

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