It used to be that to progress as a marketer, you needed to be a great all-rounder. This is still true in some ways – Marketing Managers and CMOs must be able to see the bigger picture and have a solid understanding of their target audience, but digital marketing skills are becoming increasingly important. Businesses are realising that each of the many digital marketing disciplines is a science in its own right – SEO, PPC, social media, and content marketing to name a few.
I was doing some reading on this the other day, when I came across a report from Marin Software. It’s their Digital Marketing Manager Census 2016 – and it’s a nice quick roundup of the thoughts of digital marketers working in companies with an annual turnover of at least £20 million. The report’s findings mirrored some of our own findings here at Invoke, so I wanted to share them with you, that there is a growing need for a range of digital marketing specialists.
In a nutshell, the report found that while many teams are still struggling to get digital marketing buy-in across their organisations, there is a real desire to hire niche marketing specialists. The survey found there is a continued lack of talent with the necessary technical skills to help businesses compete in the digital marketing arena.
This means that there is a huge opportunity for marketers to pick up new in-demand skills, making themselves more marketable.
We have certainly seen this trend in B2B marketing. Our clients are always asking for candidates with deep digital skills, including SEO, growth hacking, social media and content marketing – and at very competitive salaries.
So, how do you go about acquiring these new digital marketing skills?
Watch this space – in our next post, we’ll go into more detail about these skills and how you can learn them.
If you’re looking to put your digital marketing skills to the test, apply to one of our latest digital marketing jobs.