How to Market Yourself

Here are four steps to increase your chances of making it into the shortlist of your dream role.

You’ve built up a great range of marketing skills, so where best to use them when you’re trying to land your dream job than on yourself?

You need to deliver a seamless experience to potential employers who want to get to know more about you, just as you would for your client or business product/service. This spans from your first point of contact – the cover email – right through to the finer details about yourself – your portfolio and LinkedIn presence.

Here are four steps to increase your chances of making it into the shortlist of your dream role.

Your CV

It’s easy to simply update your CV with your latest role and leave it at that, but it’s a good idea to go back and review your CV every once in a while to make sure it’s still at it’s best. A few tips include:

Length – no more than two pages. Specific qualifications, experience and accolades should be summarised but the finer details left for further discussion in the interview… give the recruiter a reason to want to meet you to find out more! They see lots of CVs every week, so think about how you can get their attention and make yours stand out.

Your profile – start your CV with a short summary (elevator pitch) about yourself. Keep this to one paragraph and it should cover your skills (be sure to highlight your technical skills as well), your character, and what you’re looking for in your next role. Recruiters will initially scan a CV, looking for relevant brands that you have worked on, sector specific experience as well as technical skills. They will also be looking for candidates who have shown a good length of service at a company. Employers are nervous of people who regularly move role, as they will be investing a large amount of time and money in training and molding you into the right employee for them.

More information – include links to your online portfolio, relevant social media handles and LinkedIn page if you have them, so recruiters can find out more about you organically.

Your portfolio

While these are most often used by writers, designers and web and app developers, there’s no reason that even account managers and project managers can’t create a portfolio to showcase the type of campaigns and projects they have seen through. Online portfolios work best – there are a number of free sites designed for creating portfolios or even platforms like WordPress make it easy to showcase your work in a professional way.

Getting social

This is primarily about getting your LinkedIn profile in order. Firstly, make sure you have one. Update it with a professional profile picture (that means no shots of you from a drunken night out!) and make sure your relevant job and qualification history is on there, with the correct dates and a short summary under each role to describe what your responsibilities were in each post to demonstrate your development. Make sure to spend time building up your connections by inviting people you have worked with to connect. It’s also worth endorsing people’s skills because they’ll tend to endorse you back. Post and share interesting blogs, articles and newsbites relevant to your industry – show that you are actively engaging in your field to demonstrate your dedication and expertise to potential recruiters.

Unfortunately, we’re in an era where social media makes it easy to find out a lot about people without ever needing to meet them. It’s likely potential recruiters will have a scout around on social media to find out what you’re really like outside of the professional world… so, when it comes to Twitter and Facebook, use your best judgment. To start, either make your personal social media accounts completely private (making sure you have a respectable profile picture) or delete anything that might put a potential recruiter off employing you, such as derogatory posts or inappropriate photos.

Cover letter email

No one writes a cover letter anymore – this has evolved to be a short summary email to which you attach your CV. As with everything above, keep it short and concise. People are busy, and online and social media means we are used to consuming bite-sized pieces of information. So write a to-the-point paragraph detailing why you are applying for the role, why you think you are the right person and the skills you could bring to the post. Remember, they can find out more in your CV and on your LinkedIn profile and / or portfolio, so don’t feel you have to write everything here.

Above all else, make sure each of these areas is consistent and ties together. If you’re looking to move into a more digital-focused role, for example, make sure your CV, portfolio, LinkedIn profile and the posts you make online are angled toward the digital arena.

By painting a consistent, relevant and up-to-date picture of yourself you give potential recruiters the confidence that you are worth investing their time in. Once you secure that all-important interview it’s down to you and you alone to win them over… don’t let these crucial steps before that point let you down.

At Invoke, we are on-hand to support you through all this and more. Give Jo a call on +44 (0)1525 290 870 if you have any questions on anything you have read here.

Marc Salmon Home