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Customer Retention Marketing Manager | REF:0175

Are you a switched on b2b tech marketing manager with experience of creating customer retention marketing programmes that deliver results?

Then we’ve got a fantastic role with a global business intelligence and data analytics software and service provider – pegged as a leader in the Gartner magic quadrant.

If you’ve got a solid background in customer marketing, are adept at putting together marketing plans that will drive awareness and increase footprint in your customer key accounts and can deliver against those – then this is the opportunity for you.

About the roleYou'll be looked to to lead and own the marketing effort to support customer retention in the UK & I.  You will be responsible for developing the marketing strategy and delivering on it.

Day to day you will be;·     

You'll work with the wider Marketing team to develop and execute integrated one-to-many customer marketing campaigns.
You'll managing the campaign process from end-to-end, which will include planning, executing and reporting.
You'll work with Sales and Marketing functions to create a customer reference programme. You will be looking to to manage the process from end-to-end, which will include the writing/editing of customer case studies.
You'll own and manage the UK Customer Advocacy programme.
You'll be proactive driving forward customer-to-customer reference requests, the promotion of referencing opportunities to new and existing customers as well as managing the process from end-to-end.
You'll be working with the Customer Advocacy team on regional and national customer events. You'll also work closely with events team on event planning, production, and logistics.
You'll own and manage, alongside key stakeholder, the annual customer satisfaction surveys.

About you

You will be comfortable defining and driving multi-channel programmes within the b2b tech space.  You can evidence clear successes in driving customer retention and customer marketing.

You’ll be determined, passionate, eager, helpful, and confident in how you work with your team. You’ll also be ambitious to learn more, with a hunger to keep abreast of industry trends and technologies.

You'll be able to demonstrate a strong understanding of sales and marketing. You will be able to make decisions in a changing environment and anticipate future needs. You will be self-reliant and able to make things happen. You will understand a tech audience and its dynamics.

This role is a 12 month FTC and comes with a very competitive package and benefits.

This business is truly innovative, they are still privately owned and invest a huge amount back into the business in R&D. Its a very special place to work.

Sound like you? Then please get in touch to hear more.

Are you ready to be part of one of the most exciting journeys we have seen in a long time?  Then get in touch to find out more.

Marketing Manager - Full time or part time

Our client, is an award winning landscape architecture and garden design company.  Their gardens and design have won notable awards and can be regularly seen at shows such as Chelsea Garden show.  Their gardens have a very exclusive clientele and include not only notable universities and businesses but also high net worth private clients. 

The business has seen phenominal growth in the last couple of years.  They have worked hard to build a culture that is aligned throughout the business and focuses on trust, excellence and creativity (not just in design but focusing on openness, innovation and being creative in their everyday approach to driving the business forward).  

Due to the continued growth, they are now looking for a Marketing Manager to help them build on this success.  This is an exciting time to join the business as they are also in the process of a large rebrand.  The Marketing Manager will be heavily involved in managing this and rolling it out across the business. 

About you

You'll be an exceptional commercially aware marketer, with at least two to four years in a marketing role post your degree.  Ideally you will have experience of both b2b and b2c.  You will be able to demonstrate experience in developing and implementing marketing plans in the service industry.  You may have experience in premium marketing rather than mass markets and will be able to put together a marketing strategy that encompasses the right digital channels to drive leads and awareness.  You will also have experience of managing external agencies - PR, creative etc

About the role 

This is a new role for the business so you will be responsible for developing and implementing the marketing and brand strategy and advising on the best path of growth for the business.  

Key responsibilities

  • Overall responsibility for brand management and corporate identity, ensuring that marketing for the business matches the brand positioning
  • Development of the company marketing strategy 
  • Managing all marketing for the business 
  • Developing all demand generation/lead generation campaign and measuring results
  • Management of all PR 
  • Management of relevant marketing activities to support the lead generation/brand awareness 
  • Marketing event management
  • Budgetary management
  • Agency management 

This is a lovely role for someone who wants to be part of a fantastic creative business (we were so excited when we saw their incredible designs), someone who is happy to drive things forward themselves (with the support of the management team) and who is not afraid to span building out the strategy as well as delivering it. 

Our client is also open to part time/flexible working. 

Get in touch with Jo to find out more. 

 

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