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Senior Digital Marketing Manager | REF:0169

Are you an ambitious digital marketing manager or digital agency head/lead looking for your next career step?

Then we’ve got a fantastic role with a global business intelligence and data analytics software and service provider – pegged as a leader in the Gartner magic quadrant.

So, if you’ve got a solid background in digital and digital marketing technology and practices, from either an in house or agency background- and a passion for how digital can be integral to achieving growth and revenue plans – then this is the opportunity for you.

About the role
You'll be tasked with working on the planning, co-ordination, and execution of digital strategy across a wide variety of projects. You'll be looked to to deliver strategic guidance across a range of internal teams.

Day to day you will be;
Delivering digital services ranging from consultation to execution, including discovery and planning sessions; creation of prototypes, wireframes, templates; content creation and distribution using web CMS and applicable tools, and knowledge transfer and support.  
Participating in cross-functional teams with the goal of ensuring consistency, accuracy, quality, and globalisation of sales and marketing initiatives across a number of geographies.  
Collaborating with other marketing staff, including global counterparts, to integrate and complement marketing strategies and share best practices across multiple channels. 
Conducting market research analysis to identify trends, topics, market opportunities or competitor performance in digital channels. 
Developing supporting documentation for web projects and initiatives. 
Analysing website data and usability trends to validate current strategy and effectively makes recommendations for improvements. 
Optimising web site conversion rates against KPIs (key performance indicators). 
Identifying changes and trends in digital marketing and recommends appropriate strategies that will ultimately maximise company profit. 

About you
You will have a strong understanding of many digital marketing tactics which may include marketing automation, digital demand generation and acquisition, nurture-based campaigns, search and programmatic advertising.    

You’ll be determined, passionate, eager, helpful, and confident in how you work with your team. You’ll also be ambitious to learn more, with a hunger to keep abreast of industry trends and technologies.
You'll be able to demonstrate a strong understanding of sales and marketing concepts/processes related to area of assignment 
You will have excellent project management skills 
You will have a strong understanding of digital marketing concepts/ functions and software tools (Word, PowerPoint, HTML, Adobe products, and/or SharePoint, web content management systems such as Adobe Experience Manager, etc.) 
You will be comfortable influencing digital strategy and plans across a variety of audiences
You will have excellent analytical, organisational and creative problem solving skills 

Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or a related discipline.

This role comes with a very competitive package and benefits.

This business is truly innovative, they are still privately owned and invest a huge amount back into the business in R&D. Its a very special place to work.

Sound like you? Then please get in touch to hear more.

Marketing Manager - Full time or part time

Our client, is an award winning landscape architecture and garden design company.  Their gardens and design have won notable awards and can be regularly seen at shows such as Chelsea Garden show.  Their gardens have a very exclusive clientele and include not only notable universities and businesses but also high net worth private clients. 

The business has seen phenominal growth in the last couple of years.  They have worked hard to build a culture that is aligned throughout the business and focuses on trust, excellence and creativity (not just in design but focusing on openness, innovation and being creative in their everyday approach to driving the business forward).  

Due to the continued growth, they are now looking for a Marketing Manager to help them build on this success.  This is an exciting time to join the business as they are also in the process of a large rebrand.  The Marketing Manager will be heavily involved in managing this and rolling it out across the business. 

About you

You'll be an exceptional commercially aware marketer, with at least two to four years in a marketing role post your degree.  Ideally you will have experience of both b2b and b2c.  You will be able to demonstrate experience in developing and implementing marketing plans in the service industry.  You may have experience in premium marketing rather than mass markets and will be able to put together a marketing strategy that encompasses the right digital channels to drive leads and awareness.  You will also have experience of managing external agencies - PR, creative etc

About the role 

This is a new role for the business so you will be responsible for developing and implementing the marketing and brand strategy and advising on the best path of growth for the business.  

Key responsibilities

  • Overall responsibility for brand management and corporate identity, ensuring that marketing for the business matches the brand positioning
  • Development of the company marketing strategy 
  • Managing all marketing for the business 
  • Developing all demand generation/lead generation campaign and measuring results
  • Management of all PR 
  • Management of relevant marketing activities to support the lead generation/brand awareness 
  • Marketing event management
  • Budgetary management
  • Agency management 

This is a lovely role for someone who wants to be part of a fantastic creative business (we were so excited when we saw their incredible designs), someone who is happy to drive things forward themselves (with the support of the management team) and who is not afraid to span building out the strategy as well as delivering it. 

Our client is also open to part time/flexible working. 

Get in touch with Jo to find out more. 


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