Senior Marketing Manager REF:0186
Are you looking for a position where you can lead the Enterprise and Account Based Marketing function?
Do you have experience driving commercial strategy through digital platforms and data?
This is a unique opportunity for you to develop a global Enterprise and ABM program for a strong customer base and work with a large digital, regional and operations team to execute. If you are an experienced ABM marketer ready to own and deliver a new ABM and Enterprise strategy globally. then this could be the role for you.
Our client is a global travel commerce platform that is going from strength to strength.
Role & Team
You will come on board at a truly exciting time, and as a member of the Global Customer and Marketing Organisation you will play a pivotal and crucial part in developing and executing ABM strategies that drive awareness, engagement and new wins of our client, building out a global Enterprise approach across other verticals to support their growing sales function.
You'll interact with some of the most renowned travel brands on the planet who are focused on delivering a personalised experience on every trip.
You will be surrounded by a talented team of marketers who are positioned to change how our client approaches a digitally-led marketing strategy directed at small, mid and enterprise-sized travel companies.
Day to day you will be....
Developing ABM strategy, working closely with sales to implement ABM into account level plans
Analyzing target accounts to determine optimal ABM campaign and tactic mix based on engagement
Taking a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales buying stages, and support the account go-to-market plan
Deploying marketing initiatives and provide sales enablement on an account and industry basis, using various mediums including digital, events, paid and social media
Developing and maintaining account profiles and target personas - develop account and contact level insights to enrich account ABM
Working to track organization penetration and gaps in targets within strategic accounts, align marketing and sales in defining ABM targets
Coordinating with other teams to operationalise ABM planning: salesforce tracking, new metrics generation: NPS, Coverage, Engagement, Reach, and Influence.
Collaborating with marketing colleagues to create and gain consensus for go-to-market (GTM) plans and marketing plays in alignment with global campaigns, product launches and new features
Building and implement a paid media strategy for Enterprise Accounts including the management of budgets for IP-based paid media and 3rd-party/trade/affiliate channels
Directing lead management, pipeline acceleration and user adoption processes with effective processes and a human touch
Regularly evaluating and articulating post-campaign findings to provide actionable insights on channel performance, engagement trends, and improvement opportunities.
Evaluating emerging ABM marketing technologies and recommend adoption where appropriate. Assess and explore new digital marketing opportunities and growth strategies.
You will be a player, not a spectator; You will take ownership and make things happen.
You will think we, not me; collaborating to succeed.
You will build for tomorrow; You will challenge the norm, aim high and lead change
You’ll be an innovator, passionate, accountable and solutions focused and adaptable
Will have previous experience working within a Marketing function, ideally running global communications campaigns
Experience integrating ABM with the sales process at the organizational and account levels
Will have hands on experience with marketing automation tools, preferably Eloqua/Marketo and Salesforce/Oracle CRM
Will have previously used ABM tools such as Demandbase, Terminus or Engagio
Should have previously been involved in driving leads and pipeline through earned and owned channels and paid media including Google and Paid Social channels
You will be able to demonstrate strong experience in inbound and content marketing
You will provide a deep understanding and ability to use the reporting functionality from marketing automation platforms and Google Analytics.
If this sounds like you, we’d love for you to get in touch.
What’s in it for you?
You will receive a competitive salary & benefits package accompanied with the opportunity to work in a fast-paced, dynamic and progressive organisation that cares about its people and promotes innovation.