ABM Strategist | REF:0140
Our client is looking for a brilliant ABM Strategist with a proven track record in ABM strategy and planning.
You will craft ABM strategies that build a story and use data to target client customers with their key interests, to generate revenue and drive customer success. You will play a critical role in driving forward the agency ABM proposition.
What you will do
You’ll be responsible for developing communication strategies, customer journeys and content plans, producing original audience insights, helping to develop creative briefs, and collaborating with creative teams, the social media team, and client services. You will be able to bring your clients thinking to life, helping to inform the creation of brilliant creative ideas.
Day to day you may be doing any one or a combination of the following;
Formulating Account-Based Marketing plans and strategies
Assisting customers and their partners in the development, execution, and measurement of account-based marketing strategies, plans, and key performance indicators.
Planning and delivering highly tailored workshops, guided discussions, and other consultative engagements with stakeholders at all levels of the customer organization from the analysts to the CEO.
Understanding customers’ business objectives, goals and deliver on KPIs.
Ensuring clients’ marketing objectives and milestones are in line with the Clients’ technical and resource realities.
Documenting client case studies, feedback, and evolving best practices for dissemination through the client services team.
Contributing to thought leadership content, articles, and blog posts focusing ABM strategies and adoption techniques.
Delivering impressive business results, exceeding targets, and reporting on the business impact of ABM
Working with Planning, New Business and Client Service teams to create effective communication strategies and frameworks
Working closely with the Creative team, inspiring them through translating research and strategy into original ideas that impact the business of our clients in a meaningful way
Supporting the Client Services team in analysing campaign results to highlight key findings and actionable recommendations.
Working closely with platforms, media providers, and partnered media agencies.
You will be an innovative and data-driven B2B marketing expert who has “walked in the shoes” of a digital marketing leader. You will have a vast breadth and depth of digital marketing experience and consulting acumen. You will have a phenomenal trophy case representing innovative strategic wins from your own marketing career and you will understand how all media permeates people’s lives. You will have practical experience with Account-Based Marketing. You should be familiar with B2B technology strategies and other ABM solutions in the marketplace, and have the expertise to advise others in expanding and optimizing their ABM strategies. You will have experience working in a strategic planning capacity and working with C-Suite executives.
About the agency
This agency is really making waves. They focus on generating digital demand through data, content and creative across multiple channels. They work with brands including Oracle, Cap Gemini, Vodafone and redhat. This is a new role in the agency so you have the opportunity to make it your own and drive forward the ABM agency proposition. You will be working with a fun, positive team who really know their stuff. They’re a particularly creative and energetic team who like to challenge the status quo and are very forward-thinking.
Sound interesting? Please get in touch to find out more.