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Senior planner/Strategist | REF:0147

Our client's team is expanding and as a result they are looking for Senior Strategists to help shape the direction of some leading global B2B tech brands.

This exciting new role will encompass everything from scoping and undertaking discovery projects, segmentation and contact strategy definition, proposition and messaging framework development through to campaign performance review and optimisation recommendations.

Who you are
You will be an all-rounder that is happy to work on different types of projects - but you may be from a specific background such as research and insight, brand proposition and messaging, or digital marketing and customer journey development. You may also be a SAM or AD looking for a career in planning. You will have an agency background and have a good understanding of the b2b technology market and experience of developing cross channel, end-to-end customer engagement strategies. You will be able to easily take complex information and simplify it for its audience in a relevant and memorable way. You will be passionate about using creativity and communications in all forms, you can get excited about a clever use of paid social as developing a value proposition.
 
What you will do
·       Understand key target audience behaviours, client business, impact of technology, and emerging B2B and marketing trends
·       Undertake content and marketing audits
·       Generate and drive insight for internal and client teams around customer buying cycles, personas, brands, and experiences
·       Design, execute and manage market, competitor and audience research and analysis to deliver insights into guide strategy development
·       Develop clear demand generation and retention strategies based upon audience insights/needs and clients’ marketing goals
·       Work with clients and internal teams to define market segments, personas and consumer journeys
·       Write clear, compelling creative briefs and deliver inspiring briefings
·       Work hand-in-hand with creative teams to push the quality of end output
·       Develop measurement frameworks for marketing activity ensuring campaigns are not just measured effectively but constantly optimised
·       Support in the growth of accounts and new business pitches

What it takes
·       Being motivated, tenacious and ambitious
·       A hunger to make brilliant work that will define your career
·       Excellent communication, presentation and management skills: an ability to convince and influence others effectively, proactive in handling complex situations, negotiations and problems
·       Strong client-facing skills and proven experience of building and maintaining partnerships 
·       Motivate and inspire the team around you to bring their best
·       Handle stressful situations and deadlines calmly and without flapping
·       Self-motivated and ability to work independent, and self-manage own time


About the agency
Our client is one of the most well-respected and established integrated B2B agencies in the country and, at 100-strong, they’re growing but also very close-knit team with great energy. They are based in a beautiful market town just outside London. They’re a truly integrated agency with diverse experience right across the agency, with disciplines including digital, video, creative and content through to planning and project management of global campaigns boasting budgets of up to six and seven digits.  Their clients include some of the largest tech companies in the world, and they also have a US presence with an office in San Francisco. They regularly win industry awards, including being nominated for no less than 7 b2b awards last year. The right attitude is just as important as having the right skills and experience here – and as a result, the agency has a warm and friendly atmosphere that welcomes you from your very first day. Expect lots of social gatherings to balance all the hard work, and the chance to make some life-long friends along the way.

Account Manager - ABM | REF:0137

Help our client rattle a few cages in the world of B2B marketing

Our client is looking for an experienced Account Manager who can help them rattle a few cages in the B2B world and turn the heads of those for whom marketing has simply joined the noise. You’ll be working at a creative agency with a vibrant team who want to change the way things are done in B2B marketing to make it really work in the modern world.

If you’re calm under pressure, willing to embrace challenges, and think you have what it takes to be responsible for the day-to-day management of several big and exciting clients, it could be you we’re looking for. You’ll need marketing experience, but knowledge of digital, social, and Account based Marketing and B2B Technology would be great too.

Reporting to their Account Director, you’ll need to be confident, self-motivated and most importantly, be hungry to learn.

What will you be doing:
As an ABM Account Manager, you will be responsible for running Account Based Marketing programmes within some of their top accounts, looking to identify and generate big opportunities for them! You will support in the development of strategy and engagement plans for each programme using account based marketing tactics, as well as be responsible for the successful execution and completion of these.

You will project manage a number of current and future marketing campaigns (which will include both online and offline mediums), including taking detailed briefs, preparing and presenting proposals, constructing budgets and timelines, attending client meetings and working closely with creative teams, copywriters, printers, and other 3rd party suppliers to ensure projects are executed professionally, on time, and within budget and to client expectation.

About You
Ideally, you will have at least 3 years’ experience in an integrated marketing agency or within a medium/large marketing team
You will have sound strategic, implementation and organisation skills, attention to detail and the capability to handle multiple projects smoothly and thoroughly
You wont be afraid to challenge the status quo if you feel there is a better way to do things
You will be calm under pressure – their working environment gets extremely busy
You will have the ability to be able to work independently when needed, be forward thinking and use initiative
You will have a clear understanding of the dynamics of on-line communication, digital & social media
You will be confident and proactive with a positive attitude
You will be self-motivated and driven - you will be able to embrace the challenges and be hungry to learn.
You will ideally have b2b marketing experience and ABM experience would be a real bonus

About the agency

They’re a particularly creative and energetic team who like to challenge the status quo and are very forward-thinking.
Their work drives demand generation across the full marketing mix, campaigns range from large global web builds, 3,000 person delegate events, content, social, branding and more. With offices in London, Sydney, Singapore or San Francisco, it’s an excellent opportunity for someone looking for an agency with a local feel but a global reach.

Salary £30-40k dependent on experience

Group Account Director | REF:0142

An award-winning and fast-growing b2b marketing agency is looking for a highly talented Group Account Director to join its team. 
 
About the agency
This vibrant, dynamic agency based in a beautiful market town just five-minutes from the River Thames is home to a team of more than 90 people. The agency has a diverse depth of experience right across the agency, with disciplines including digital, video, creative and content through to planning and project management of global campaigns boasting budgets of up to six and seven digits. Delivering the full mix of marketing services to a range of international clients, the agency is growing fast and recently opened its first office in San Francisco and to top it all off, they are B2B Marketing Award winners once again this year. Due to recent client wins, they are looking to expand their team and are now looking for an experienced AD looking to step up or a GAD to join them.
 
About you
The agency’s success means it is looking for a highly talented Group Account Director to join the team. It’s the perfect opportunity if you’re looking to move into an established and reputable agency and spearhead innovative, integrated campaigns.
 
You will work with some of the agency’s major international accounts to develop and lead marketing campaigns aimed at end user, business, channel partner and internal audiences; utilising all of the marketing disciplines and targeting consumers through to global Enterprise organisations.
 
As well as demonstrating solid Account Direction experience, you will also be able to demonstrate a passion for B2B marketing and a desire to really get under the skin of client challenges, their business and their products. You will be seen as a trusted advisor to your clients and will be able to contribute to and shape clients marketing strategy and thinking. You will be able to identify and drive current and future revenue opportunities within your client accounts and manage your teams to deliver against predicted revenue targets.
 
You will be someone who has experience leading and managing a team, who can drive and motivate team members, foster and grow existing relationships and develop new ones. Growing client relationships is a key aspect of this role.  You will be someone who can demonstrate strategic thinking and the added value and “wow” the agency brings to its clients.
 
This is a key role within the senior team of the agency.
 
About the agency
Having the right attitude is just as important as having the right skills and experience here – and as a result, the agency has a warm and friendly atmosphere that welcomes you from your very first day. Expect lots of social gatherings to balance all the hard work, and the chance to make some life-long friends along the way.
 
The job comes with a competitive salary, Personal Medical Insurance, ongoing training and development.     
 
Interested in this role?

Account Manager

  • Competitive with benefits

We’re looking for an experienced Account Manager who can help our client rattle a few cages in the B2B world and turn the heads of those for whom marketing has simply joined the noise. You’ll be working at a creative agency with a young and vibrant team who want to change the way things are done in B2B marketing to make it really work in the modern world.

Who you are

If you’re calm under pressure, willing to embrace challenges, and think you have what it takes to be responsible for the day-to-day management of several big and exciting clients, it could be you we’re looking for. Of course you’ll need marketing experience, but knowledge of digital, social, and B2B Technology would be great too. You’ll need to be confident, self-motivated and most importantly, be hungry to learn.

What will you do?

  • You will be responsible for the day-to-day management of the accounts. This includes the ability to deliver a highly proactive, reactive and responsive account management service and build close and trusted relationships with our client base
  • You will be hands on in the project management of current and future marketing campaigns (which will include both online and offline mediums), including taking detailed briefs, preparing and presenting proposals, constructing budgets and timelines, attending client meetings and working closely with creative teams, copywriters, printers, and other 3rd party suppliers to ensure projects are executed professionally, on time, and within budget and to client expectation.
  • You will support the Account Director with the daily running of a busy client-facing team 

What it takes

  • At least 3 years’ experience in an integrated marketing agency or within a medium/large marketing team
  • A good degree  / or equivalent qualification i.e. CIM etc.
  • A good range of strategic, implementation and organisation skills, attention to detail and the capability to handle multiple projects smoothly and thoroughly
  • The abilty to be calm under pressure 
  • The ability to be able to work independently when needed, be forward thinking and use initiative
  • A clear understanding of the dynamics of on-line communication,  digital & social media
  • A confident and proactive with a positive attitude.
  • You will be an excellent communicator (written and verbal) with a strong personality to work well in established client relationships
  • You will be self-motivated and driven - they must be committed to what the role entails, can embrace the challenges and be hungry to learn

About the agency 

Our client is an integrated agency focusing on generating digital demand through data, content and creative across multiple channels.  They work with brands such as Oracle and Vodafone. They are a particularly creative and energetic team who like to challenge the status quo and are very forward thinking. 

They work drives demand generation across the full marketing mix, campaigns range from large global web builds, 3,000 person delegate events, content, social, branding and more. With offices in key hubs acround the world, they offer an excellent opportunity looking to work in an agency with a local feel but a global reach. 

Senior Planner

Our client's team is expanding and as a result they are looking for Senior Strategists to help shape the direction of some leading global B2B tech brands.

This exciting new role will encompass everything from scoping and undertaking discovery projects, segmentation and contact strategy definition, proposition and messaging framework development through to campaign performance review and optimisation recommendations.

Who you are

You will be an all-rounder that is happy to work on different types of projects - but you may be from a specific background such as research and insight, brand proposition and messaging, or digital marketing and customer journey development. You may also be a SAM or AD looking for a career in planning. You will have an agency background and have a good understanding of the b2b technology market and experience of developing cross channel, end-to-end customer engagement strategies. You will be able to easily take complex information and simplify it for its audience in a relevant and memorable way. You will be passionate about using creativity and communications in all forms, you can get excited about a clever use of paid social as developing a value proposition.

What you will do

·       Understand key target audience behaviours, client business, impact of technology, and emerging B2B and marketing trends

·       Undertake content and marketing audits

·       Generate and drive insight for internal and client teams around customer buying cycles, personas, brands, and experiences

·       Design, execute and manage market, competitor and audience research and analysis to deliver insights into guide strategy development

·       Develop clear demand generation and retention strategies based upon audience insights/needs and clients’ marketing goals

·       Work with clients and internal teams to define market segments, personas and consumer journeys

·       Write clear, compelling creative briefs and deliver inspiring briefings

·       Work hand-in-hand with creative teams to push the quality of end output

·       Develop measurement frameworks for marketing activity ensuring campaigns are not just measured effectively but constantly optimised

·       Support in the growth of accounts and new business pitches

 

What it takes

·       Being motivated, tenacious and ambitious

·       A hunger to make brilliant work that will define your career

·       Excellent communication, presentation and management skills: an ability to convince and influence others effectively, proactive in handling complex situations, negotiations and problems

·       Strong client-facing skills and proven experience of building and maintaining partnerships 

·       Motivate and inspire the team around you to bring their best

·       Handle stressful situations and deadlines calmly and without flapping

·       Self-motivated and ability to work independent, and self-manage own time

About the agency

Our client is one of the most well-respected and established integrated B2B agencies in the country and, at 100-strong, they’re growing but also very close-knit team with great energy. They are based in a beautiful market town just outside London. They’re a truly integrated agency with diverse experience right across the agency, with disciplines including digital, video, creative and content through to planning and project management of global campaigns boasting budgets of up to six and seven digits.  Their clients include some of the largest tech companies in the world, and they also have a US presence with an office in San Francisco. They regularly win industry awards, including being nominated for no less than 7 b2b awards last year. The right attitude is just as important as having the right skills and experience here – and as a result, the agency has a warm and friendly atmosphere that welcomes you from your very first day. Expect lots of social gatherings to balance all the hard work, and the chance to make some life-long friends along the way.

Head of Content | REF:0135

We’re looking for an experienced agency-side content strategist to lead a new function for one of our most innovative London-based B2B agency clients.

The agency realizes that both content strategy and production should be owned by the same team. It’s now looking to hire a heavyweight content strategist with excellent client and team management skills to help it build a unique content proposition.

This is an amazing opportunity for a strategic content leader who is ready to help this agency build a reputation for its content strategy capability.

Steer an award-winning agency’s content capability during an exciting period of growth
Have a clear vision of the strategic role of content in campaign-led marketing
Develop market-leading content strategies based on client objectives

About the agency

This London-based agency is a fun, creative place to work. As a member of the leadership team, you get to have a direct influence on company culture.

Flexible hours
Attractive holiday, healthcare and pension benefits
Excellent social environment

Get in touch for a quick chat! We’d love to tell you more about this opportunity.

Account Manager | REF:0132

Are you ready to take your marketing agency career to the next level? Are you looking for a creative digital environment that recognises positivity as much as talent?

We’ve got a fantastic opening for a creative, energetic and digital-savvy Account Manager. We’ll send you the full job spec if you’re interested, but we know you’re busy so here’s a summary of what’s on offer:

An excellent opportunity to work on high-profile global brands.
The chance to drive integrated, creative campaigns.
A competitive salary, Personal Medical Insurance, ongoing training and development.
A beautiful work space with a local feel that belies its global network.
A really lovely bunch of people.
 
About the agency
It has won several awards including B2B agency of the year.
The team specialises in B2B marketing technology and bringing its capabilities to life.
It is a global agency that works with the biggest technology brands in the world.
It values your time and offers lots of fun social gatherings to balance out all the hard work.
It invests in its people, offering best-practice training and development.  
 
Sound good? Get in touch to hear more!

Account Director | REF:0125

The UK’s newly crowned B2B marketing and creative agency of the year is growing – and they need a new Account Director to join their 90-strong team. Could it be you?

This isn’t like most other Account Director roles you might see. Yes, they are an award-winning agency and yes you will get the opportunity to lead and manage a number of high profile brands within the tech space. 

But what really sets this agency apart is the chance are two key things.

Firstly, you will get to work with some of the brightest and best marketing talent in the business. And secondly, you will be able to build a long-term career with an agency where how far you progress is determined by your own personal ambition. 

Based in the heart of Buckinghamshire and on the banks of the River Thames, this agency also has operations in London and Glasgow and recently opened its first international office in San Francisco. 

With ambitious growth plans already underway, they are looking for someone with previous experience of managing and leading client campaigns, growing existing relationships and developing new business. 

This role is ideal for you if you’re a Senior Account Manager ready to take the next step up in your career, or an Account Director seeking a new challenge.

You will also play a key role in developing each member within your team and nurturing the next crop of account managers and directors. 

This is a great opportunity to lead a team of bright, energetic and super-talented individuals that have helped to position this as the agency of choice for a growing portfolio of global tech brands. 

As the newly-appointed Account Director, you will get to use your integrated marketing experience to deliver campaigns that take the agency’s clients’ marketing to the next level using a rich mix of marketing disciplines, including:

•    Digital 
•    Creative
•    Content
•    Video 
•    Experiential 
•    Channel

In addition to working on a plethora of high profile accounts, you will be rewarded with:

•    Highly competitive salary 
•    Ongoing training and the chance to learn new skills
•    Opportunity for further career advancement
•    Invaluable experience of working for a fast-growing award-winning agency

Add a warm, sociable and truly collaborative environment to the mix and you have the makings of an ideal workplace. Sound like your kind of place?

This is a highly sought-after role, so early applications are advised. 

To discuss the role in more detail, contact Jo Wassell at jo.wassell@invokerecruitment.com 

Content Strategist | REF:0114

Do you have a passion for Content and the experience to back it up?   

We are looking for a Content Strategist/Content Lead to join an international b2b agency that is really making waves. You will be the mastermind behind the creation of ‘best in class’ content and strategies, backed up by informed insights from the agencies own internal insight team.

You will provide direction, leadership and day to day support for their internal team of writers and you will be an advocate for content and its importance to the digital customer experience.   

You’ll work with the wider business to identify new content opportunities and provide ongoing adjustments to improve content performance. You’ll also be able to produce long and short-form content including case studies, web copy, brochures, white papers, direct mailers, web banners, email and much more.   

What you will be doing?

You will develop insights and strategic response to brief across campaign, content and New Product Development briefs
You will help evaluate ideas and concepts against client best practice and strategy frameworks
You will help establish effective ‘ways of working’ with internal teams and specialist partners
You will advise clients and internal teams on approaches to effective Content Strategies that inform content briefs and requirements
You will assess, develop and implement effective content strategies to meet client briefs across all necessary touchpoints
You will be a facilitator for ‘right first time content’ ensuring that we have the right insights and collaboration to direct content strategy development

What experience you will need?

You will have worked within a similar b2b environment with a solid digital background - either at an agency or in-house
You will be aware of competition, digital design, content standards and trends within the industry
You will have the ability to think creatively and logically
You will be a strong communicator and have credibility liaising at a senior level
You will have the ability to explain complex topics in simple language
You will have experience of creating and managing a wide range of digital content
You will have a deep understanding of how to produce and edit written content
You will have a proven track record of managing a content team
You will be confident managing workloads, timelines, resource and budgets
You will be a nutural mentor, with strong supervisory, and team-building skills
You will have high standards and a strong work ethic
You will have the drive to succeed in a fast paced & demanding environment

About Our Client  

Our client has a down-to-earth and professional approach to marketing and technology that is aligned to a results-oriented work ethic. Their objective is to create and maintain a working atmosphere that is challenging and rewarding.   

They encourage and reward initiative, and there are no constraints to personal achievement. They remain committed to developing and extending their service offerings, training their staff in anticipation of future industry developments.  

So, if you relish change, enjoy new challenges and seek to excel at your profession, this is the environment for you!

To discuss this role in more detail, or to apply, please email Jo Wassell on jo.wassell@invokerecruitment.com or call +44 (0)15 2529 0870.


Account Manager

  • Competitive salary and benefits

One of the UK's leading b2b marketing agencies is looking for a smart, energetic & people-focused Account Manager.

This role will be the eyes and ears of the clients within the agency, be immersed in their culture and understand the different levels of Demand Generation maturity within their organisation.

Who are we looking for?

You will be someone who can build and maintain strong, long-lasting client relationships on multiple levels across their organisation while utilising functional experts to leverage specialist relationships within the client.

You need to develop a trusted advisor relationship with key accounts and stakeholders and be able to identify and win opportunities within your accounts, collaborate with strategic leads to achieve and exceed growth targets.

You will be the first point of contact for your clients when it comes to helping them formulate strategies and create proposals. You will work very closely with the Project Management team who will manage the day to day technical delivery for your client's projects.

This agency work with cutting edge of new marketing technologies and works with a number of leading global brands to help them implement successful nurture programmes, so you will need to be passionate about digital and in particular marketing automation technologies.

Key Requirements

You will ideally be an ambitious AM or SAE who is looking for their next step up and to enhance their existing digital skill set. You are able to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level.

You are able to quickly build relationships at all levels of client organisations and have proven your ability to identify opportunities and win pitches.

You have experience in delivering client-focused solutions based on client needs.

You are an excellent listener, negotiator and presenter. You have excellent verbal and written communication skills. You are able to work under pressure and are very organised.

About the agency

You will be joining a close-knit team that believes in teamwork and is passionate about delivering solid business leads for a range of clients spanning a wide range of verticals, including financial services, construction and manufacturing.

The agency is passionate about keeping employees happy and loyal, and as a result, has a very low attrition rate. It is also very good at demand generation, with high win rates to prove it!

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